ABOUT BOOTIE BABE
Bootie Babe® is a new beauty brand developed by SuperBooty LLC, based in San Francisco, California.
The company is proud to announce the 2013 Nail Polish Collection with 48 sexy shades and featuring an "industry-first" in unique packaging: crazy, cute and collectible bootie shaped bottles!
With names such as “Butt Out", "Red Riding Rump" and "Uncanny Fanny", the product line has generated tremendous excitement all over the world.
Each bottle of Bootie Babe Fashion Nail Polish weighs .5 oz (14.8 ml) and includes a tall cylindrical cap and Dupont® applicator brush for durability and ease of use. Each bottle comes with a glossy gift box and 2.5" Bootie Babe logo sticker.
The Bootie Babe 2013 Nail Polish Collection is now available for sale online and at wholesale prices for distributors and retailers in the U.S. and internationally.
THE BOOTIE BABE STORY
SuperBooty LLC President and CEO Mark O’Hara is the creator of the Bootie Babe beauty and fashion brand. He is also an entertainer, musician, composer and animator.
After graduating in 1990 from California State University, Chico with degrees in Broadcast Journalism and Music, he was hired by Macromedia, a leading multimedia software firm in San Francisco and managed their Authorized Developer program.
While working at Macromedia he became very interested in Macintosh computers and graphics and animation software.
In 1993 O’Hara opened up his own digital design house and over the next few years created a variety of interactive projects for clients such as Sony, CNET and Macromedia.
In 1995 he formed a 15-piece funk dance band called SuperBooty, a popular group that performed over 350 concerts all over California, including gigs with artists such as Kool and the Gang, The Isley Brothers and P-Funk.
O’Hara was responsible for every aspect of the band – management, bookings, finances, music and art direction, web development, promotion and publicity.
It was during this time that he developed the concept for bootie-themed cosmetics and fashion products, starting with a line of tee-shirts and stickers to promote the band at concerts.
He also began working on early 3D prototypes for a bootie-shaped cosmetics line that would later become Bootie Babe. In the Summer of 2010, O’Hara decided to move forward with his cosmetics concept, starting with a line of nail polish .
He noticed that many of the brands were using the same standardized bottle shapes and realized that there was a market for some thing more “custom” and “collectible”.
He also thought it would be unique to connect the brand name to the actual shape of the containers for a more integrated presentation.
Over the next three years O’Hara developed the entire Bootie Babe concept. He designed the website and product logo, applied for trademarks and patents and, most importantly, oversaw product development for the world’s first bootie shaped nail polish bottle!
In March of 2013 SuperBooty LLC announced 48 new lacquer shades and a new bottle design with more capacity and a larger and easier to use cap and applicator brush.
The company also announced a partnership with Nubar Cosmetics (bynubar.com) based in San Fernando, CA. Nubar will be the official Bootie Babe Contract Manufacturer and Sales Representative.
The 2013 Bootie Babe Nail Polish Collection, featuring colors such as "Bubble Butt", "Hella Hiney" and "Freaky Cheeky", are available for sale beginning on May 1st, 2013.