Bootie Babe® is a bodacious beauty brand from SF. 

The firm behind the brand is Bootie Empire LLC.

In 2016 the company launched it's third nail lacquer collection featuring an "industry-first" in unique packaging: crazy, cute and collectible bootie shaped bottles!

With names such as “Back Off", "Freaky Cheeky" and "Ass Sassin", the product line has generated great excitement all over the world.


Mark O’Hara is the owner of the Bootie Babe brand.

He also is the designer of all the bootie themed product lines.

After graduating in 1990 from California State University, Chico, Mark was hired by Macromedia, a leading multimedia software firm in San Francisco to manage their Authorized Developer program. 

While working at Macromedia he became very interested in Macintosh computers and interactive software.

In 1993 O’Hara opened up his own digital design house and created various projects for clients such as Sony, CNET and Macromedia.

In 1995 he formed a 15-piece funk dance band called SuperBooty, 

a group that performed over 350 concerts all over California, including gigs with Kool and the Gang, The Isley Brothers and P-Funk.

O’Hara was responsible for every aspect of the project – management, bookings, music and art direction, web design, promotion and publicity.  


It was during this time that he developed the concept for a bootie themed brand and started with a line of tee-shirts and stickers to promote the band at concerts.

He also began working on early 3D prototypes for a bootie-shaped cosmetics line that would later become Bootie Babe. 

In the Summer of 2010, O’Hara decided to move forward with his cosmetics concept, choosing nail lacquers as the launch line.

He noticed that many of the brands were using the same standardized bottle shapes and realized that there was a market for something more edgy, sexy, funny, custom and collectible.

He also thought it would be unique to connect the brand name to the actual shape of the containers for a more integrated presentation.

Over the last eight years O’Hara has continued to develop the Bootie Babe brand, designing backpacks, shoes, headphones and many other product lines:

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